There isn’t a single thing inside our doors that isn’t there for an exceptionally well thought out reason. And the two things we put the most thought into is the eyewear we sell and the patient-customer experience. Our process starts with an eye exam using the most advanced diagnostic equipment possible. At the same time, we go “old school” with every patient, performing a trial frame fitting. This process involves placing individual lenses onto a special frame that replicates the visual experience of actual eyeglasses. This allows us to tweak and tune our corrections to the finest degree. And it gets the patient out from behind the cumbersome diagnostic equipment and into what their real-world vision will be. Our Curated Approach is no more evident than in the product lines we carry. Each manufacturer’s collection has their own individual look, feel and “voice”. If it doesn’t, it doesn’t make it to our displays. Every one does something a little bit differently. In the way they look and feel, the styling and how they do what they do. We only deal with people who are truly passionate about the products they make and have a talent that makes them stand out from their lesser competitors. We go so far as to import some of our lines ourselves just to have the kind of eyewear we love to carry. And we don’t just have two of this and three of that. We carry hundreds and hundreds of pieces from these collections. Maybe the best part is that this eyewear and the experience we bring with it costs no more than the eyewear found anywhere else. We have frame and lens combos starting at under $200 for amazing quality craft-made frames and world-class Zeiss lenses. Of course, we carry some of the most exclusive eyewear in the world, made of exotic and precious metals, natural buffalo horn, and we can also fit you with a one-off frame designed and crafted exclusively for you. And no matter which end of the spectrum you find yourself on, the experience is the same.